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Why is having a strong digital presence important for my church?

Updated: Aug 11, 2020

We probably get asked this question once a week. Is it really that important to have an online digital presence as a church?

Well the thing is most people will make a decision to visit your church strictly based on your online presence. If your church only has a website, unfortunately you’ve only conquered half of the battle. In today's world, your target group is most likely on social media. According to the Pew Research Center of Internet & Technology, "...around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves." You're church needs to be in the center of it all!!

If your church does not have a Facebook account, start here! Facebook has approximately 2.5 billion users (YES BILLION). You never know who will come across your church's Facebook page, but more expose is important. Our next highly recommended online social media is Instagram. Instagram was previously bought out by Facebook and is now a Facebook company. With this being said, Instagram has approximately 1 billion users on their platform with more than 75% logging in daily. If you aren't seeing how important an online digital presence is for your church, well then check this stats report on social media users.

Having a form of branding and identity with a mobile app like MySunday is the current way of remaining relevant and up to date in this culture. Everything in society is moving towards “the new”, there’s no reason why the Church shouldn’t be blazing the trail and skillfully set apart.

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